100 Thoughts on Pricing: #21

Options highlight valuable, high-margin offerings that can help guarantee the results your prospect seeks to achieve. Use them to demonstrate ways to meet a timeline earlier, or at superior quality, or with less internal resource required on the client's side. Charge top dollar for these options, since the client will often perceive value commensurate with the price. Have fun with these and find creative ways to help your client exceed their own expectations.