100 Thoughts on Pricing: #92

Compared to 2021-2022, price competition is more intense, while inflation is clearly declining, the labor market is loosening up, and the costs of capital are increasing. Before you auto-respond to increased price competition with across-the-board discounting, look at all your options and all your key price drivers (including future inflation assumptions). If discounting is still the answer, at least make sure you get something in return (like better payment terms to improve the aforementioned cost of capital issue).