100 Thoughts on Pricing: #96

Pricing leaders have a great opportunity and- I'd submit, a great obligation- to influence the organization towards keeping its operations lean, competitive, and future oriented. Their sales colleagues tell them what works with customers and what doesn't. Their operations colleagues tell them what can actually be delivered versus what's being promised. Their pricing team provides day to day intel on how this tug of war plays out in real-time. Thus the opportunity- and the obligation.