Client exports from Excel pricing tools need to be easy to export, easy to copy and paste, and easy to read.
The exporting piece should be a button-click clean file free of formulas, external links, named ranges, conditional formatting, hidden and grouped rows and columns, comments and notes, etc. A macro is typically essential for this.
Ease of copy and paste is simply a function of testing it against your proposal template for compatibility and adjusting until it's perfect. You want this ready in the tool itself, and not reliant on a macro to do the formatting for you.
Ease of read is a matter of clean design, compatibility with branding, minimizing wrapped text, and so on.
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